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At Daiwa Store (sportsgofishing.com), we value the trust that serious anglers place in us when purchasing premium fishing gear. This Privacy Policy explains how we collect, use, protect, and disclose your personal information when you use our services.

1. Information We Collect

To provide our anglers with the best shopping experience, we collect:

  • Personal Identification: Name, email address, shipping/billing address, phone number when you create an account or place an order.
  • Payment Information: Credit/debit card details (processed securely through our PCI-DSS compliant system), PayPal email (if used). We do not store full card numbers.
  • Technical Data: IP address, browser type, device information, and usage data through cookies and similar technologies.
  • Fishing Preferences: Product views, purchase history, and wishlist items to personalize your experience.
  • Communication Records: Emails, chat logs, and service requests with our customer support team.

2. How We Use Your Information

We use your data responsibly to:

  • Process and fulfill your orders for fishing gear and equipment
  • Provide secure payment processing through our trusted partners
  • Offer personalized product recommendations based on your fishing interests
  • Improve our website and services for the global angling community
  • Communicate order updates, fishing tips, and special offers (with your consent)
  • Prevent fraud and enhance the security of our systems
  • Comply with legal obligations and protect our rights

3. Data Sharing and Disclosure

We may share your information with:

  • Payment Processors: Visa, MasterCard, JCB, and PayPal to complete transactions (as described on our payment page)
  • Shipping Providers: To deliver your fishing gear worldwide (excluding some Asian and remote regions)
  • Service Providers: Companies that help with website hosting, analytics, and marketing (under strict confidentiality agreements)
  • Legal Authorities: When required by law or to protect our rights and safety

We never sell your personal information to third parties.

4. Data Storage and Security

Your data security is as important to us as the quality of our fishing equipment:

  • All data is stored on secure servers with industry-standard protections
  • Payment information is encrypted with 256-bit SSL technology
  • We implement regular security audits and PCI-DSS compliance measures
  • Data is retained only as long as necessary for business or legal purposes
  • International transfers follow appropriate safeguards when required

5. Your Rights

As our valued customer, you have the right to:

  • Access, correct, or delete your personal information
  • Opt-out of marketing communications
  • Request restriction of processing in certain circumstances
  • Withdraw consent where previously given
  • Receive your data in a portable format (where applicable)

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

Like premium fishing line, we use technologies that help our website perform better:

  • Essential Cookies: Required for secure checkout and account functions
  • Performance Cookies: Help us improve site speed and functionality
  • Analytics Cookies: Understand how anglers use our site (e.g., Google Analytics)
  • Marketing Cookies: Show relevant fishing gear ads (with consent)

You can manage cookie preferences through your browser settings or our cookie consent tool.

7. Policy Updates

We may update this policy as our services evolve. Significant changes will be notified through our website or email. Continued use of Daiwa Store constitutes acceptance of the updated policy.

8. Contact Us

For privacy-related questions or concerns, contact our team of anglers at:

Daiwa Store
216 North Avenue, AUSTIN, US 42123
Email: [email protected]